Sandesh Singhal

Aug 2024 — Present

• —Built core platform services including personalization and A/B testing engines, achieving 22% increase in conversion rates across client websites
• —Developed Ad Personalization Agent leveraging AI for automated element selection and personalized recommendations based on user behavior
• —Engineered high-performance JavaScript SDK for live website edits with optimized DOM manipulation and minimal rendering overhead
• —Created Chrome extension enabling real-time website editing with advanced section manipulation, event tracking, and visual debugging tools
• —Implemented comprehensive analytics pipeline for tracking user interactions and conversion metrics across personalization campaigns

Jul 2023 — Aug 2024

• —Architected and developed full-stack Learning Management System using MERN stack, serving 500+ active students with role-based dashboards for admins, instructors, and learners
• —Implemented real-time features including live chat, collaborative task tracking, video-based learning modules, and interactive assessments
• —Built comprehensive analytics dashboard for tracking student progress, course completion rates, and engagement metrics
• —Deployed application on Microsoft Azure with CI/CD pipelines, implementing auto-scaling and load balancing for optimal performance
• —Integrated MSAL (Microsoft Authentication Library) and Google OAuth for secure, enterprise-grade authentication

Sep — Dec 2021

• —Developed responsive marketing analytics dashboard using React.js with Material UI and Tailwind CSS
• —Built data visualization components for real-time marketing campaign performance tracking
• —Collaborated with design team to implement pixel-perfect UI components following brand guidelines